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Storyscaping : stop creating ads, start creating worlds
(Book)
Author
Contributors
McColl, Darren, author.
Published
Hoboken : John Wiley & Sons, 2014.
Format
Book
ISBN
9781118823286 (hbk.), 1118823281 (hbk.)
Physical Desc
xi, 244 pages : illustrations ; 22 cm
Status
Description
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More Details
Published
Hoboken : John Wiley & Sons, 2014.
Language
English
ISBN
9781118823286 (hbk.), 1118823281 (hbk.)
Notes
Bibliography
Includes bibliographical references and index.
Description
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| Chatham Borough-Chatham Township Library - Adult Nonfiction | 659.1 LEG | Available |
| Randolph Township Library - Adult Nonfiction | 659.1 LEG | Available |
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Citations
APA Citation, 7th Edition (style guide)
Legorburu, G., & McColl, D. (2014). Storyscaping: stop creating ads, start creating worlds . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Legorburu, Gaston and Darren, McColl. 2014. Storyscaping: Stop Creating Ads, Start Creating Worlds. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Legorburu, Gaston and Darren, McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds John Wiley & Sons, 2014.
MLA Citation, 9th Edition (style guide)Legorburu, Gaston,, and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds John Wiley & Sons, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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