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Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines...
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Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical...
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In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful,...
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Publicist Annabelle Starkey and classic movie fan Mickey Paxton find themselves being chased from Vegas to the San Francisco area by some bad cops, a nursing home resident where Annabelle's grandmother recently died, and a lawyer who volunteered at the home. When Annabelle's cat-sitting friend is killed at Annabelle's apartment, things get really dangerous!
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Olivia Morten is perfect. Maybe she's constantly hungry, but her body is to die for. Maybe her high-flying publicist job has taken over her life, but her clients are L.A.'s hottest celebrities. Maybe her husband is never around, but he is a drop-dead-gorgeous doctor. And maybe her past harbors an incredibly embarrassing secret, but no one remembers high school--right? When Ben Dunn, Olivia's high school arch nemesis and onetime crush, suddenly resurfaces,...
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"Peter Shapiro is the best known and most influential concert promoter of his generation. In The music never stops, Shapiro shares the inside story of how he became a power-house in the music industry through the lens of fifty iconic concerts. Along the way, readers gain insight into what it was like to work with some of the most celebrated bands in modern music"--
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Povich In Get on TV!, Jacquie Jordan brings her expert advice straight to you--the entrepreneurs, experts, authors, and future reality stars looking to land a television spot. Jacquie shows you the ins and outs of the TV business and what you need to do to get booked (and asked back), including: --The importance of tape and materials --Speaking the language of the television producer --Being persistent without being annoying --What to do when you're...
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The proliferation of blogs and social media sites is making online reputation management a very hot topic. This ready-to-use manual will teach businesses, families, and individuals to proactively manage what is said about them online and protect their online legacy. Author Tony Wilson covers the basics of online reputation management, provides relevant examples and easy-to-follow steps that individuals can take to protect, build, and manage their...
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From packing the right equipment to keeping enough gas in the tank to get home, every aspect of making a successful tour with a band is addressed in this comprehensive guide. More than 100 luminaries and leading organizations from the world of touring among them Chris Connelly, Henry Rollins, the House of Blues, and the Vans Warped Tour, as well as club owners, tour managers, and even sex advisors provide handy insider knowledge along with insight...
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"What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.For a decade, Areva Martin has used the media to build a huge platform that expanded the...
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"Jayne Mansfield (1933-1967) was driven not just to be an actress but to be a star. One of the most iconic sex symbols of her time, she was known for her platinum blonde hair, hourglass figure, outrageously low necklines, and flamboyant lifestyle. Hardworking and ambitious, Mansfield proved early in her career that she was adept in both comic and dramatic roles, but her tenacious search for the spotlight and her risqué promotional stunts caused...
14) Prince Charming
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Pub. Date
2019.
Language
English
Description
When her older sister gets engaged to the Crown Prince of Scotland, the offbeat Daisy finds a way to make the royal rule-book work for her.
15) Daughter
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English
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Seventeen-year-old Scarlet Murphy is shocked to learn that the father she never knew is a notorious serial killer, and now that he is dying, he will give the names of his remaining victims to his daughter--but only if she agrees to meet with him.
16) Royals
Author
Pub. Date
[2018]
Language
English
Description
"When Daisy's older sister gets engaged to the Crown Prince of Scotland, Daisy makes the royal rule-book all her own"--
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