Catalog Search Results
2) Fireside
Author
Series
Language
English
Description
Bo Crutcher, a professional baseball player, gets help from public relations expert Kimberly van Dorn in dealing with both the media and his long-lost son, AJ. While spending the winter with Bo and AJ at Willow Lake, Kimberly begins to fall in love.
Author
Language
English
Formats
Description
Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
Author
Language
English
Formats
Description
"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State Football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest mistake he's seen organizations make is to try...
Author
Language
English
Formats
Description
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful,...
Author
Language
English
Formats
Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case...
8) Hot number
Author
Series
Language
English
Description
Micki Jordan is a tomboy as much at home on the playing field as in a locker room full of naked guys.
But the star publicist is looking to prove she's also an irresistible woman in order to get a second shot at professional baseball player and major league playboy, Damian Fuller.
Micki transforms herself into one hot number Damian can't help but notice and together they burn up the sheets and find themselves falling hard. Until Damian's past returns,...
9) Chances are
Author
Language
English
Description
Liz Jerome is an expert at public relations. Well, at least in business. When she is hired to do some damage control for a company owned by Donovan Grant, the dividing line between professional and personal suddenly disappears. Donovan catches her off guard with his subtle come-ons and his humorous teasing. But being his playmate isn't on Liz's agenda. She is determined to block his every move, to resist the sweet confusion he arouses in her. Donovan...
Author
Language
English
Formats
Description
You enter a crowded room. For a moment every eye is on you. And a little voice inside you cries, "HELP!" If this has ever happened to you, you're not alone! Walking into a room full of people you don't know can be very uncomfortable. It can also be one of your very best opportunities to meet and make new business contacts and friends. The Mingling Maven™ will show step by step, how to allay your fears and make the most of every moment. Including:...
Author
Language
English
Description
Keith Ferrazzi's techniques have earned universal praise for their ingenuity, ease of applicability, and, most importantly, effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzi's approach from other networking strategies is the emphasis on helping others so they might help you. It's not enough to ask a favor when you need one. To build meaningful relationships...
12) Everybody knows
Author
Pub. Date
2023.
Edition
First edition.
Language
English
Description
After her boss is gunned down at the Beverly Hills Hotel, Mae Pruett, a "black-bag" publicist working at LA's most powerful crisis PR firm protecting the rich and depraved, decides to investigate, running afoul of the whole system.
Author
Language
English
Formats
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Language
English
Formats
Description
"Anyone who knows Jay Horwitz knows he loves stories and has a wealth of them to share. In this fascinating memoir, Horwitz tells the unlikely story of a childhood dream come true, offering an unparalleled insider's perspective on four dynamic and unpredictable decades of Mets baseball"--
Author
Language
English
Formats
Description
Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex when dealing with customers, clients, associates, and employees—but it isn't. Charm is only partly innate. Much of it is learned, from your parents, from your friends, and from people like author Michael Levine, who have made a lifelong point of...
Author
Language
English
Formats
Description
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In...
Author
Language
English
Formats
Description
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.
It doesn't have to be this way, maintain...
18) All you need
Author
Series
Language
English
Formats
Description
PR agent Annika Lund can spin any disaster into a win. But revamping the reputation of a notorious Swedish hockey player will take every trick in her arsenal, especially when his agent insists that convincing everyone he's no longer a playboy is top priority. And that it requires a sham relationship-with Annika playing the part of loving girlfriend. On fire in the rink and in the bedroom, Axl Hammerquist couldn't care less about being anyone's golden...
Author
Series
Whiskey Creek novels volume 1
Language
English
Formats
Description
Desperate to save her PR firm, which has accumulated a roster of A-list clients, Gail DeMarco agrees to pose as high-profile actor Simon O'Neal's wife so that he can get custody of his son.
Author
Language
English
Description
\"The Wizard of Spin.\" Los Angeles Times \"The spin doctor's spin doctor.\" Financial Times \"The Winston Wolf of Public Relations ... Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included...
Interlibrary Loan
Didn't find what you need? Items not owned by Main Library Alliance members might be available in other libraries across New Jersey. You can search JerseyCat and place a request for the item to be sent to your library.
If your library doesn't permit JerseyCat requests or the item can't be found, you can also contact your library for assistance.Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request