From the Book - Third edition.
Chapter 1: So You Want To Get Serious About Planning Special Events?
Ingredients of a successful event planner
More self-assessment: what do you have? what do you need?
Laying the foundation: skills
Finding your niche: types of event planning services
Pitfalls of event planning
Challenges of event planning
Chapter 3: Developing Your Business
Business planning 101: market research
Business planning 102: selecting a business identity
Chapter 4: Dollars And Sense
Show me the money: pricing your services
Chapter 5: Marketing Your Services
Specialist or generalist? Defining your position
Creating your marketing materials
Developing a marketing plan
Chapter 6: Developing A Team
Support, part 2: Staffing
Working with your support staff
Chapter 7: Legal And Ethical Issues
Improving your risk exposure
Chapter 8: Planning Basics: The Event Process From Proposal To Follow-up
Critical elements of every event
Chapter 9: Social Celebrations: Weddings And More
Joys of planning social events
Tapping into the social planning market
Chapter 10: Corporate Events
Familiarize yourself with your clients
Current trends in corporate events
Chapter 11: Nonprofit And Fund-Raising Events
Getting your foot in the door
Chapter 12: Balancing Your Life
Home-office guidelines for you, your family, and your friends
Caring for your children while you work
Chapter 13: Being The Best: Education And Training
Professional designations
More ways to refine your trade
Appendix A: School and degree programs
Appendix B: Professional industry organizations
Appendix C: Recommended reading
Appendix D: Internet resources
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