John Elkington
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Under the world famous Beale Street, the Home of the Blues, birthplace of Rock n Roll runs the Gayoso Bayou, a dark and scary place. The Bayou forms the backdrop of a story about a captured British treasure buried by the pirate John Lafitte with help from the founder of Memphis Andrew Jackson. Into this scary bayou a group of boys led by Big Jerry look to become rich by locating the treasure..
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Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on...
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Businesses today need to balance the pursuit of profit with the needs of growing numbers of people on a planet under pressure. While sustainability programs, government action, and nonprofits are all parts of the solution, a growing contingent of forward-looking leaders recognizes the real challenge: a fundamental shift in the nature of commerce. CEOs and other leaders must focus the practice of business on social, environmental, and economic benefit...
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Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington--dubbed the "Godfather of Sustainability"--explores new forms of capitalism fit for the twenty-first century.If Nassim Nicholas Taleb's "Black Swans" are problems that can take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially...
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A vibrant tribute to the rich and unique culture of Memphis, Beale Street is the most visited tourist attraction in Tennessee. But just like the soulful blues ballads that call Beale home, the history of this downtown district echoes with hardship and heartache. From the transcendent sounds of W.C. Handy to the rubble of crumbling buildings and a miraculous rebirth, Beale Street has undergone many incarnations. In this remarkable firsthand account,...
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